What's the point of having a website on the Internet if no one can find it? This is the question the field of search engine optimization (SEO) poses, and the problem an SEO professional tackles
SEO occupies a fundamental role in e-marketing strategies, as the search engine optimization specialist is responsible for analyzing the site, identifying the factors that hinder it from appearing in search results, creating and implementing an SEO strategy, and then reviewing it to ensure that the site gets as much visibility as possible in the Google search engine results ( That is, it is part of the SERP search results pages).
In the era of modern marketing, it is virtually impossible for any website to achieve a distinguished ranking in the search results without the help of a professional SEO specialist, thus obtaining valuable and free Google visits, and this is the reason behind the high demand of customers for SEO services, and the demand indicator is expected to grow more in the years coming.